The Research On The Elements Of The User Experience Of Mobile Internet Instant Messaging Products

With the Tencent of mobile phone QQ, We Chat, Yi Xin, the Mo Mo, and a series of instant messaging products represented in mobile Internet, instant messaging product market competition is intense."User experience" has become a hot word in mobile Internet applications, is the center of the study and the starting point. Elements of user experience becomes more important. In this paper, the mobile Internet instant messaging product of the elements of user experience as an entrance, on the basis of the results of previous studies, combined with the characteristics of mobile Internet instant messaging product itself, tries to preliminarily summed up the mobile Internet instant messaging product "user experience four- dimensional elements Model" framework:four dimensions of product, user, operation and maintenance,environment.With the China Telecom,, and Net Ease cooperation——Yixin as a case study, using the "user experience four- dimensional elements Model” to evaluate, assisted by questionnaire survey, interview survey method to conduct a comprehensive analysis, draw the conclusion: Yi Xin’s four aspects of product, user, environment, operation and maintenance of all there are many shortcomings, too serious homogenization. To compared with the similar product in this market,Yixin is in a competitive disadvantage.But the “Free” Strategy based on the China Telecom’s industry advantage has the advantages and opportunities on policy and communication trend.Yixin needs to play their own advantages to seize the opportunity of communication trends, and actively responds to market competition with existing strengths.Make more innovations in the aspects of Marketing and user experience.