Research On The Operation Of The Ming And Qing Dynasties Sibao Bookshop

The invention of printing with improved greatly contributed to the spread of long-term preservation of human civilization.It is an outstanding reflects the wisdom of our working people.. In ancient China, the printing press mainly includes two kinds of woodblock printing and movable type printing. Woodblock printing is the pioneer of movable type printing. During the Ming and Qing dynasties, woodblock printing industry in a period of rapid development. Although more advanced typography, it is more laborious in lettering,font storage and typesetting when reprintting. For the social books demand,woodblock printing than the movable type printing is more convenient to use and save time. Bookshop is engraved with a private commercial organization. It makes full use of block printing to create material wealth and spiritual and cultural wealth. During the Ming and Qing dynasties,the bookshop for a period of time to shine in Sibao area.The books carved in Sibao has "monopoly Jiang Nan, marketing the country, far sold overseas " of reputation. It has formed the redaction,engraving, supply, sales integration industry chain,so more praise for the operator ability in Sibao bookshop. Mr. Zheng Zhenduo once said, " Sibao bookshop is one of four woodblock printing base in Ming and Qing Dynasties," At the same time, Sibao bookshop is the only remaining four relatively well-preserved cultural sites woodblock printing. But Sibao aera ruins to save current situation is not optimistic. In addition, the people know less about Sibao old bookshop. Through the historical data, literature, engraving printing remains and ruins of the ancient bookshop research, exploring Sibao bookshop business activities of Ming and Qing dynasties.This paper describes Ming and Qing Sibao bookshop from five aspects of business activities. Firstly, introduce the Sibao woodblock printing history. Then, exploring the reason of prosperity and decline, besides, brief overview of the Sibao area engraving profile of cultural sites. Secondly, analysis of Sibao area bookshop operators and bookshop. In addition,Sibao bookshope business activities include two aspects of engraved books and bookselling. By collecting the Sibao books, woodblock images and other information, analyze Sibao books features in kind,binding, illustration, color and advertising.Furthermore, through literature surveys and field visits to study its efforts on the issue of management,and research Sibao bookshop book rights consciousness of "The Tibetan version of all, all rights reserved".Finally, through self-examination of Sibao bookshop business, putting forward two suggestions about the development of modern culture heritage. First, create a regional cultural brand, expanding soft power of cultural development. Second, technological innovation,content creation,marketing strategy to date is booster enterprise development.