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A Brief Study On The Operation Strategyof Baidu Video Customer Teminal

Posted on:2016-09-18Degree:MasterType:Thesis
Country:ChinaCandidate:J X CaoFull Text:PDF
GTID:2308330479478377Subject:Press and Communication
Abstract/Summary:PDF Full Text Request
In recent years, the development of video client becomes the major video sites competing competitive object, the current popularity of smart phones, video client appeared propagation characteristics different from the past, video client user base also reflects the distinct Other novel features of the media user. In this context, the video client wants to win more users, you must break through the traditional business model, changes in operational thinking, based on demand from the user, and constantly improve the user experience.To this end, Baidu video client proposed "what you want, here are" operating mode, trying to offline viewing, abundant resources and authority Hot List, smooth playback to meet the needs of users, as users video client continuously improve the requirements, Baidu video client in order to better improve the user experience, and increase the 4D function.Continue to meet the needs of the user operations team is constantly changing the way they operate direction, but with each video mobile operators to follow suit between clients on improving the user experience of operating the road, there have been many problems, such as content operations not stability, homogeneity, scale, it is not deep;. VIP page update slow, poor use of hardware, easy ticketing system paralysis; interception cooperation site traffic; social interaction model can not meet user requirements, etc. In order to change...... this situation, I also put forward their own suggestions, such as a clear gatekeeper awareness, strengthen the importance of content operations, increase the frequency of audits, open back, upgrade hardware, optimize system three shift operations to build thinking users, increase fans, attention functions.In this context, the video client wants to win more users, you must break through the traditional business model, changes in operational thinking, based on demand from the user, and constantly improve the user experience.
Keywords/Search Tags:Baidu Video, Video Client, Operations
PDF Full Text Request
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