Research On The Influence Promotion Strategy Of Baidu Video APP

As the environment of the Internet and mobile communication technology update change,text and graphic information dissemination way have not completely meet the demand of the user's reading,video information by mobilize multi-sensory interactive audio-visual experience,innovating the audience to receive information,and accordingly to promote the development of network video industry attention.As of December 2017,there are 753 million mobile Internet users in China,Internet users use a mobile phone access is as high as 97.5%,at the same time,Internet users for the mobile phone network video utilization rate is as high as 72.9%,people use the Internet habit gradually transition from PC to access to the mobile terminal,combined with the user attention to network video transmission way to ascend,which mainly provide network video service products,especially mobile video service products are facing unprecedented opportunities and challenges.Based on the aggregation class video baidu video APP as the research object,using the data analysis method,questionnaire survey and other research methods,on the analysis of present situation,influence,baidu video APP products,on the basis of present situation and development environment,reveals the baidu video APP on the impact of the user;At the same time,baidu video APP will influence the construction process of periodically,four stages contact,accept,maintain and upgrade,respectively,for its effect in the process of construct the influence factors were analyzed,and a more comprehensive and puts forward baidu promotion video APP influence strategy,and make research results more practical and guiding significance.