The Strategy Research Of Domestic Network Television Introducing User Generated Contents

UGC is the abbreviation of user generated content. User generated content(UGC) is a concept that is produced under the background of Web2.0. User generated content refers to the user will display their original contents on the internet or provide contents to other users. UGC is an important feature of the Web2.0 era and it occurs widely in the Internet. It not only changed the traditional mode of production of the content, but also changed the rules of the news communication and the direction of the mass communication. The audience change into the user and can be more fully involved in the content building of the website. Today we live in an era that the information are more and more abundant, and people are more and more convenient to access to the information. The possibility of a media exclusive information is more and more small, therefore it is increasingly unrealistic to meet the diverse needs of the audience only by their ourselves. So establishing an open, shared Internet UGC platform, is a significant measure to deal with the cut-throat competition of the media in this new era. UGC not only allow more people to create their own content, collaborating on content creation, but also allow the user to communicate and share with others through the internet in the global world.The traditional TV media also pay more and more attention to the development of UGC. The television media pay more attention to the power of the ordinary people in the content production, therefore they build the UGC platform in their own network television. The paper focus on the summary of domestic network television using UGC cases, and analyze the development situation of well-established UGC platforms. Then the paper analyze the problem of the network television introducing UGC. The domestic network televisions exist several problems in the development of UGC, such as content mismanagement, incomplete censorship and inadequate interaction. Thus our domestic network televisions can draw lessons from the international successful UGC websites, and develop the UGC platform through its own continuously practices.