The Advertising Value And Marketing Strategies Of Zhi Hu On Social Question And Answer Network Service

Social Network Service for Questions & Answers is rising in a rapid mode in China. Known as one of the best website of this kind, Zhi Hu attracts more and more concerns from the academia and the related industries.Its business value rises gradually at the same time. Starting from the year 2014,Zhi Hu began to draw advertisements into their website, although in its infancy, their advertising business is growing steady and gradually. Considering that this area has not been studied abundantly, this treatise will talk about the advertising value of Zhi Hu website.This study involves in forming the basic condition of Zhi Hu, analyzing the disseminating feature and mode, summarizing its advertising status. Starting at the general rules of development,This dissertation will study its generation conditions by analyzing traditional media and new media environment. In order to have a comprehensive study of its adverting value, this dissertation will analyze its site targeting, content and features, user habits, operations management. Readers will have a clear understanding of Zhi Hu’s adverting value, by comprehending its features, the impact of its content to users, the consumption habits of users, the particular culture of its social atmosphere.Zhi Hu has already begun its adverting operations, but not been mature enough. By analyzing its predicament, some practical proposals can be given. There are tree points which are worthy to be referred: how to build the core strength, how to upgrade its advertising product; how to combine its particular social atmosphere as well as how to create its special advertising style.By study the advertising value, the current issues and the future marketing strategy of this website, the study can be extend to the development status of internal Q&A SNS websites, and the future development of China’s social Network Service websites for Questions & Answers.From the view of communication studies, combined advertising theoretical and practical, knowledge, using content analysis and literature analysis, based on the study of Zhi Hu’s advertising value, more rationalization proposals will be given to the advertising development of internal Q&A SNS websites.