| The year 2019 is the 40 th anniversary for Chinese TV advertising business.TV is a vital media and channel for people to get entertainment.Our TV Station has experienced a long journey from art creation focusing to commercial chasing,and even get government instructions involved.Thanks to technological revolution,we are now in the era of media integration.Competition before was never fierce like this time.As the major source of its economic resource,optimization of advertising marketing is quite a tough issue.Among Chinese TV channels,it is CCTV and Tier-1 Satellite TV stations that still remain promising in terms of profitability.Revolution has made great impact on both audience behavior,as well as TV advertising budget allocation.This thesis is based on DTV`s advertising marketing strategies,with demonstration under Two-Sided Market Theory.The goal for writing this thesis is to find out the optimum proposal for DTV and provide a sample for other TV media.As a member of Tier-1 Satellite TV station throughout the state,DTV has a lot of issues which might be in common with its “peers”.Under this digital time,this thesis is trying to find a way out,meanwhile providing a solid sample to verify the effectiveness of fully understanding and making good use of Two-Sided Market Theory. |
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