The Design Of Furniture Marketing Site

With the development of e-commerce, domestic and international researchers study from development, security, credit rating, service quality of websites’core. The article analyses and describes the technology about e-commerce websites. This paper also analysis the process of furniture’s online sale and I apply the idea of software engineering when developing the website. Through researching the Longquan enterprise I acquire system requirements analysis, finish the function design and database design based on system requirements, and adopt J2EE framework in the process of system. I put personalized recommendation into online sale in order to realize better service and profit model through connecting JDBC to database.The functions of furniture marketing website include:user management, product information management, product category management, market information management, shopping cart, order processing, commodity message and reply, commodity collection and reviews. This site uses K-means algorithm to cluster customers to provide personalized recommendation through characteristics that users like best when they register. Furniture marketing website puts the marketing senses based on present showing website and join personalized recommendation to improve user experience and increase sales.The development process of this system follows the software engineering. With the steps of demand analysis, system design, database design, code design and debugging, this system uses Java and MySQL to finish the design of site and reaches the desired effect.