Chengdu Electric Power Bureau Large Customer Assistance Information Management System Design And Implementation

Customer relationship management system, based on the IT operation support system carried out by the customer-centric enterprise services and marketing a growing range of applications in global banking, communications, logistics and other service industries, its growth rate is amazing. Customer relationship management theory and practice is increasingly subject to the attention of other industries and enterprises and gradually introduced. More and more companies combine their industry characteristics, the gradual implementation of the concepts and principles of customer relationship management, and usually choose to make fierce competition enterprise stands down, contribution to the largest important and long-term customers, as customer relationship management system The entry point to achieve the long-term, stable development, and the establishment of a new order, extended to the whole industry chain enterprises. Power transmission electricity as a special product, customer relationship management instantaneous production, instantaneous transmission, instantaneous consumption particularity and complexity. The face of fierce competition in the market for power transmission companies, power companies must improve the level of customer service for large customers, quality of service and marketing capabilities, provide quality standardized management priority, effective promotional service differentiation, personalization, improve customer service level, improve customer service, business support capabilities, will help establish a good corporate image, promote the optimization of enterprise external environment to generate greater economic benefits.Completed Chengdu Electric Power customers auxiliary information management system to achieve, on a day-to-day customer service and marketing efforts in key account manager to analyze the practical significance of auxiliary information systems of large customers, the development of the status quo, technology and future trends described, Chengdu Power Supply Bureau and its customers’ business needs, according to the planning department requirements and feedback from staff, with a moderate leader in the development mode, the system uses a J2EE-based Web page, Weblogic middleware Oracle database, combined with the voice IVR technology to form a set of multi-level, scalable, easy to expand the presentation layer, application layer and data layer of the three-tier architecture. Better meet users’ expectations in order to conform to the technical trends using Ajax and other technologies can develop a rapid response interface between the presentation layer and application layer, before and after the data is dynamically updated system interface functions.The subject of research and design and development of Chengdu Electric Power customers auxiliary information management system, and the implementation process, advancing Account Manager. Customer service and business marketing manager of large customers "one-stop" service support platform, and mining analysis of customer business information, and provide a reliable marketing service guidance, thus triggering the subsequent marketing, retain business processes. Officially put into use system to strengthen the implementation of electronic related business processes of large customers, and effective contact inside and outside the relevant departments, to provide exclusive services to supply enterprise customers, greatly enhance the coverage of high-quality services.