Research On The Image And Space Design Of New Bookstores

As the epitome of a city’s culture connotation, bookstore is an important part of urban space of communication. Since the declining tendency of independent bookstore was wildly raised public’s attention, a lot of researches have focused on the reasons of such declining situation. They advocate that independent bookstores should not only be given more supportive policies but also do self-reformation. On this basis, the managers of independent bookstore begin to explore a new management modewhich combine the bookstore and other business mode. Since then on, the independent bookstore begin to turn to new type bookstore.As a public culture space, bookstore can not only represent people’s attitude and pattern of life, but also present the city’s humanistic spirit. Bookstore is a poetic space. People take new type bookstore as a new culture field. Meanwhile, more attentions are paid to the environment design of bookstore. This essay researches that how the bookstore’s environment design and space decoration make people feel comfortable in visual, aural, tactual and affective way. It takes the new type bookstore called Paul’s Pocket as a case study in order to give some advices for these new type bookstores to build up their own brand image and give consumer a good spatial experience. This essay compares new bookstore with traditional bookstore on five aspects to figure out the mode of operation taken by new bookstore and the image design will bring how many advantages. These five aspects are:1  How to locate a new bookstore? 2、Is the fuction of a new bookstore really diversified under the diversified business model? 3、 A new bookstore show us new sales way or new reading method? 4、Whether corporate identity design and space decoration can prove the literary atmosphere?This essay divided into five parts:the first part introduces the development of new bookstore and the differences between new bookstore and traditional bookstore, the last section of this part describes the case of new type bookstore called Paul’s Pocket; the second chapter expounds how important is the visual identity for a bookstore using the example of Paul’s Pocket’s VI design; the third part is about new bookstore’s culture events and marketing. New bookstore is not only a place that sales books and people can read books there, but also a place should promote the occurrence of cultural activities around books; the fourth is whether the original products can prove new bookstore’s literary atmosphere; the fifth chapter is about the application of visual identity in new bookstore’s space decoration. This essay summarizes the advantages and disadvantages of Paul’s pocket bookstore in order to offer a model for those new bookstore.