The Investigation Of “Idioms Hero” Henan Television

In the era of convergence media, television, as a traditional media, faces both austere challenges and valuable opportunities. It is extremely important for television media to keep pace with the times. Television should be open to the new media and actively build the core competitiveness with taking the road of brand development. Nowadays, “homogeneity” is a serious problem within television programs. The brand competition has become one of major competitions among different TV stations. Specifically, the provincial satellite TV stations have to follow the development of specialization and individualization due to the monopolistic pressure from CCTV and the decrease of survival space caused by local TV stations. Henan TV tries to solve this problem by various methods. “The history of Henan province is equal to half Chinese history”. Henan province has a long history and it is the birth place of Chinese civilization with profound traditional culture and custom. Therefore, Henan TV takes advantage of traditional culture and establishes a series of hero-theme TV shows, such as “Wu Lin Feng”, “Li Yuan Chun”, “Hero of Chinese character”, “Hero of idiom” and so on. These TV shows are full of traditional Chinese culture and form the fascinating scenery of TV culture. It is the unique feature of Henan TV and builds the brand of “cultural TV”. A large number of audiences have been attracted by Henan TV and Henan TV also receives the great praise in the field of TV media. It brings a lot of social and economic benefits to Henan TV.“Hero of idiom” is a large-scale TV show focusing on culture and entertainment created by Henan TV. The core idea of “Hero of idiom” is “Cultural China, Cultural TV” and its major mission is to inherit Chinese culture of idiom and to expand the story behind idiom culture. First of all, in the setting of scene, the great visual and auditory feast is exhibited by creating the large stage scene “Bridge of idiom” with stunning lighting and sound. Second, the setting of contents focuses on “Guessing idiom via drawing” and uses games to show connotation and depth of idiom culture without imitating the mode of foreign entertainment programs. Third, in the host design, besides traditional hosts, three additional “Mr. Idioms” lively and humorously interpret the culture of idioms from three different aspects, caricature, idiom culture and humanistic care. Finally, regarding to transmitting mode, “Hero of idiom” has deepened the interactive communicating mode with internet TV stations, and fulfilled the fully-interactive mode by proficiently using the multi-screen linkage of TV, Internet, cell phone and PAD. “Hero of idiom” successfully establishes the cultural image of Henan TV, exhibits the cultural connotation via entertainment way, seeks the development road of traditional media with the aid of the platform advantage of modern new media. All of these are extremely helpful to build the cultural brand of TV media.The innovation of brand is a long-term project and innovation is the inexhaustible force for the foundation and development of TV brand. The improvement of TV brand recognition and establishment of a great brand image only can be completed via the innovation of idea, content and transmitting mode. TV is a tool of public communication and is responsible for inheriting traditional culture. Culture is the soul of a nation and is the basis of TV station. In the era of expansion of entertainment TV shows, Henan TV combines the needs of audiences with traditional culture and explores the intersection of culture and entertainment to produce outstandingly attractive culture programs; in the era of convergence media, the TV media must actively accept the integration of new media and expand the transmitting platforms, such as the interaction of Internet TV station and micro-platform, to fulfill the interaction of multiple media platforms and to establish full-media platform.