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Influence Of Community Wechat Subscription On The Community Emotion Of The Young And Middle-aged

Posted on:2016-08-06Degree:MasterType:Thesis
Country:ChinaCandidate:R YangFull Text:PDF
GTID:2308330470966742Subject:Journalism and communication
Abstract/Summary:PDF Full Text Request
In this study, we integrate the We Chat into the community management, discuss the influence of community We Chat subscription on the community emotion of the young and middle-aged.In this study, we regard the Honggushijihuayuan Community(Honggutan, Nanchang City) as a test pilot community. We open and operate the community We Chat subscription(named Honggushijihuayuan) for all residents in the community. In the community, we picked out the questionnaire by using stratified sampling method, and interview different groups in the community, by using the method of experiment, questionnaire survey and depth interview. We analyze the questionnaire data and interview, and find that: the community We Chat subscription number has a certain correlation with the youth community emotion.At last, We propose some suggestions to improve the community emotions and promote the development of the intelligence community, from the content selection, content editing of community We Chat, and the interactive in the background of community We Chat subscription.
Keywords/Search Tags:community We Chat subscription, community emotion, We Chat subscription
PDF Full Text Request
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