New Media Marketing Research Of Chinese TV Series

Along with multi-screen characterized by Media Fusion era came, receiving channels diversified characteristics of the audience, television media are facing unprecedented competition. Makes a variety of media to intensify integration new media trends, audience is no longer limited to interacting with a media contact, but multiple interactions between the media exposure. TV wants to win more attention and ratings, you must update the marketing concept, by using such mobile terminals, SNS, online platform for new media marketing can help communicate with audience interaction.This research focuses on Chinese TV series for nearly five years as the study sample, using content analysis in research and comparative case law, a whole new media age new posture facing the TV transmission. Articles from domestic TV new media marketing of two big channel for beginning, focus research domestic TV now of new media marketing status, main is from promoting interactive, and strengthened social media marketing, and full new media marketing talent, analysis domestic TV new media marketing of strategy, analysis domestic TV new media marketing exists of problem, last obtained in current environment how makes TV of marketing more success of recommends, achieved more effective of new media marketing.