Super Soldier WeiBo Marketing Program

In recent years, the rapid development of the domestic reality show, especially in "Dad, Where are we going" as the representative of the outdoor reality show great influence, but the reality show marketing, just stay on the surface, outdoor reality show of social marketing lacks of scientific and systematic methods.The design of Jiangsu TV "super soldier" set forth in the marketing using social marketing methods. Reality show on李曼莉 interactive mode, summarize the "Star diving Cube" marketing model, made emotional interactive marketing, the difference between personal feelings and needs of consumers as the emotional foundations of corporate brand marketing. As interaction is the core value, systematic planning interactive marketing in the spheres of marketing, the topic of marketing, video marketing. And traditional marketing means different borrowing this marketing will increase more interaction; enhance user stickiness, increased user UGC production.