The Sense Of News Image Making Under The Horizon Of Rhetorical Communication

With the rapid progress of science and technology and the rapid development of the times,the forms of news reports are more and more diversified.Image as an intuitive news form is more and more effective in the report of news events,and this phenomenon has also been concerned by the scholars of visual communication.Powerful function of images is self-evident, sometimes an image can influence the course of history. Therefore, the deeper study on the news images appears very necessary.All expression is a kind of meaning-flow, and all the meaning-flow is a certain rhetoric mean, therefore, this article choosing rhetorical communication to study is also a novel perspective for news images in meaning-flow. In particular, this article mainly from the perspective of rhetorical communication to study news images how to make their meanings.This article based on the generation and transmission, receiving and decoding and the construction of meaning as the main content.The first chapter expounds the basic theories of this article, especially focuses on the emerging theory of rhetorical communication and the sense making theory of Delven.In addition, define those concepts of this paper used,such as,image meaning and image rhetoric.The second chapter discusses the generation and transmission of meanings from the rhetorical communication of news image.In particular,mainly elaborate the communicators, that is, the characteristics of the rhetoric body is an extremely important role,and the basic principles of news image rhetoric should be followed, namely, defending the real essence, grasping the powerful weapon in timeliness, using of principle of relevance flexibly and abiding by the law of balance.The way to Modify news images from external form and inner meanings.In addition, different form of media has different rhetorical function. The last,l I have combined with specific instances of news image and spreading a detailed interpretation of what is the meaning of image generation and transmission for news. The third chapter discusses receiving and interpreting sense from the link of audience.The subjective role of audience is the key of the sense interpretation,and the difference of audience influences the interpreting of image and leading to two layers:the surface information interpretation and the interpretation of connotative meaning,and with three positions:for interpretation, negotiation interpretation and against reading.All of these have important influence on receiving and the final interpretation of senses.The fourth chapter is the last chapter of this article,and in the final discuss the making of sense. Chapter four by establishing a model of sense making, so I can add clear sense of what makes news construction, through the Kenya stores to terrorist attacks images this news case to case analysis, from the structure of each part in detail, explains the model reflects the significance of the construction of concrete steps.To sum up, in this article, through the perspective of a novel perspective and discuss news images,I have conducted the thorough research to the formation process of its meaning, hoping to produce certain enlightenment for the majority of journalists and the audience.