Design And Implementation Of APP Embedded Advertising Management System

With the rapid development of PC Internet and mobile Internet industry, when people get all kinds of personalized service, how the APP developers and development team, or a small company can get profit by theirs’own development APP is facing a big problem. Because the company which is in the field of traditional Internet advertising have a lot of the accumulation of brand advertisers, at the same time they also have Internet advertising needs in mobile, in order to be able to meet the demand for mobile Internet advertising on the advertiser and solve the problem of APP developers to profit, company launched a management system of APP embedded advertising for advertisers and developers.This paper mainly introduces the design and implementation of APP embedded advertising management system, the author took part in the whole process of design and implementation of the project during the internship in company. The whole project is mainly divided into several parts of developer’s module, advertiser’s module, operating module, advertising strategies module, the author was responsible for developers and advertiser’s system design and development. System’s main function is to provide a system for developers which allows advertisers to launch their own advertising on this system and achieve its accurately targeted advertising and cycle control. System is also for developers directly to upload their own developed APP and to achieved to the APP advertising enable and suspended.At the same time, the author is familiar with and analyze the actual demand of the system for developer role and advertiser’s role, and the author complete the project requirement analysis by the business process analysis and case analysis. Through the conclusion of the requirement analysis the author complete system of architectural design, including with boundaries of the other system, and function definitions of internal system, module division, database design which is function for data persistence storage needs. Code designs for each module of the system implementation mainly use the PHP language on the basis of the CI frame work using MVC design pattern. At the same time, interface display part also uses JAVASCRIPT and AJAX front end technology. Through the logic of decoupling model and controller module in the core module which is including the AD module, the developer module, user information module, the specific database operations encapsulated to the model class, and the business logic processing encapsulated to the controller class, to achieve the reasonable design of system architecture.