The Design And Realization Of The System Of Advertisement Publishing Based On JSP

In recent years, due to the rapid development of internet technology and information technology as well as the networked developing direction of advertising promotion, the advertising mode of the past cannot adapt to the development strategy of internetized nation and society. In the early period, the advertising mode was simple, the advertising material management was decentralized and the advertisement publishing was untimely.To enhance the advertising publicity of enterprises and public institutions as well as conform to the development strategy of internetized nation and society, a highly-efficient and timely advertising information publishing system is needed in the society and the market. In this way, the advertisement publishing will be timely, the material management will be unified and network-based, the terminal will be intensively configured and the efficiency of advertisement publishing will be greatly increased.This article is based on the experimental project of Shenzhen Talent Co.Ltd-the multimedia information publishing system. And it centers on the operation and management platform of advertising information publishing system to design and achieve something intended. In the meantime, it also elaborates on the realization of the connection layer and display terminal of the system.According to the characteristics of untimely publishing and decentralized material management of the early system and based on the network-based construction of the advertisement publishing system, this article firstly analyzes and designs the main structure of the advertising information publishing system. Also, B/S structure is proposed and used and the hardware and software system of the advertising information publishing system is designed. What’s more, combined with the needs of the market, this article analyzes the needs of the system and according to the needs of the system, it divides the function modules of the system, which includes terminal operations, material management, topological design, program production, display schedule, user management, log query and system setting. Then, based on those function modules and Mysql data technique, the database of the system is designed. And combined with Java technique, JSP webpage and model2frame, system modules are designed. Also, this article touches on the realization of Mina frame of communication layer of the system. In this way, an operation and management platform of advertising information publishing system comes into being, which is characterized with efficiency, timely publishing and intensive network-based material management. This system meets our original demand and runs without any fault.