Design And Implementation Of The Commercial Websites Advertisement Publishing Module

With the continuous development of network technology, the size of the onlineadvertising market is gradually expanding, The turnover it created in2012haveexceeded the total turnover of the traditional advertisement.Internet advertise hasbecome the fourth-largest media that companies can choose.Now the onlineadvertising have more and more styles,companies can publish their own ads on theirown needs.Advertiser and corporate website managers put more and more attention tothe marketing of the online advertising, whether it is in advertising spaces designmethod of accounting for advertising costs, ad scheduling, ad content audit, as well asadvertise opportunities releasing have all invested a lot of resources.Therefore, moreand more business website design their own advertisement publishingmodule.Technology innovation and development ideas are in order to create productsto meet market.Therefore, this paper design a sense of a common network advertisingmodule on this purpose.Business website is an important part of enterprise management. Advertisingmanagement involves human resources, financial management and otheraspects.Enterprise focus rational allocation of resources.A good advertising modulehelps users and managers coordinate the allocation of resources, and at the same timeearn more profit.To design an advertise publishing module is to help enterprises solvethe advertise problems.The design of module structure based on B/S pattern,applythe MVC model and MySQL database to build the advertising module.SSH (Struts, Spring and Hibernate) framework is applied on the design of themodule,we have completed the whole advertising module including advertisingpublishment, advertising, advertising management, and internal database.Throughusing the module,you can make publishers and commercial websites carry out the advertising, strengthen the efficiency and accuracy of publishment,enhancecommunication and interaction between the two sides, and drive multiple parties toget the profit at the same time.The module can become a new platform where tosearch advertising business opportunities and master advertising trend among SMEs.The focus of design is to describe the design and implementation of the threemajor functional modules, which is the main part of the module.This not onlyimproves the efficiency of the advertising, and also focus on the flexibility of themodule’s performance, which is adapt to the changing needs of the online advertisingtoday, If we expand it, will have far-reaching value.