Study On The Marketing Strategy Of Xinyang TV Station

With the booming economy and the rapid updating of information technology to support the new media to grow up quickly. The survival of traditional media is facing great challenges.2013, radio and television industry report showed the most important means of marketing as television advertising revenues compared to2012increase of2.52%. Despite the increase, but compared with previous years, the growth rate actually declined by nearly11percentage points, the situation is not optimistic. The reason for the rapid development of new media advertising market segmentation and the rise of the network of audiovisual services, among other factors bear the brunt. TV Marketing’s market share since the rise of new media and be greatly affected, in this context, the TV in order to re-seize the market, it is necessary to carry out its marketing strategy big adjustment and change.Under the existing pattern of development of television, although has the largest number of local television stations, but due in a "pyramid" and the development of low-end small space, there are great difficulties under the impact of irreversible tide of new media, local television faces many challenges. Future development, local television stations how to break up barriers, enhance their ability to innovate, to acquire new development opportunities are worth pondering.This paper based on the television station in Henan Xinyang example, through a combination of theory and practice, the current mining operation in the presence of television media personality, common problems. TV media marketing difficulties encountered in the development stage are analyzed, and combined development of new media, by contrast, on the competitive advantage of the television media were summarized, on this basis, combined with years of experience on my TV media, the future of marketing strategy. And television media avenues for the future development of a series of targeted advice and recommendations, and so on. Aims to provide useful lessons for the future development of television media.