Research On Technologies Of Personalized Service Of Logistic Business Information Convergence Of Network

In recent years, the logistics industry in China presents the trend of rapid development, by means of information sharing of the third party information platform of logistics in an endless stream, the logistics information has exploded. But there are such as single function, information redundancy problems in the current logistics information platform, traditional way of search has can’t meet the individual to the rapidly changing of logistics business information for different enterprises different person, thus caused the slowing of integration of logistics business and the waste of logistics resources. Therefore, this paper focuses on the research of logistics business information of personalized service from the angle of the individualized information service.Firstly, this paper proposes a personalized service framework of logistics business information based on the existed model of personalized information service, by analyzing the needs of the logistics business information individualized service.Then respectively researching the user interest model and matching recommendations of information which belong to two key technology in personalized service. Combined with the existing modeling techniques, this paper designed the user interest model based on ontology in the field of logistics business. By the user’s browsing behavior mining user interest concept and calculate the corresponding degree of interest, to complete the construction and update of user interest model. And then this paper proposed the recommended technology adding ontology in view of the shortcomings of the existing personalized recommendation technology, through matching of the concept of logistics business between logistics business information and user interest model to implement logistics business information recommendation.Finally, this paper designed the architecture of logistics business information personalized service system based on B/S framework, according to the system function module to complete the development of logistics business information personalized service prototype system, and to run the test system.