Telecom Value-Added Services Targeted Marketing Platform Analysis And Design

In recent years, with the rapid development of mobile communication industry, the same industry between the increasingly intensified, domestic several big operators are facing the same problem, increasing income, investment benefit not high. Telecom enterprises in addition to actively seeking innovation, also needs to guide the consumer to upgrade, users gradually to the high-end transformation. From the simple pursuit of quantity, the capacity to pursue the input-output efficiency in the use of ratio and network development, and promote the sustainable development of the industry, enterprise. In the current fierce market competition environment, rely on the traditional means of marketing has been difficult to further improve the frontline sales unit operation ability,It is in this context, we developed a set of precision marketing system based on the architecture of value-added service targeted marketing platform, deep mining, through the user data to simplify the process of development, the marketing process of quantitative assessment, the Commission audit and tracking complaint treatment and a series of refined marketing system support, determine the sales group, assist line promotion of personnel quality. The system running results show that reached the income promotion effect.