The Study On The Tv Show “Voice”

Television is one of the greatest invention in twentieth Century, television enriches people’s life,and broaden people’s horizons,so that people can know more about social information and knowledge, television changes people’s mode of thinking and lifestyle changes, people depend more and more on television. Chinese television should assume the responsibilities of culture, it is not only the demand of prevailing ideology which both the party and the government advocate,but also the objective requirement of the development of TV media.What is more,it is the deep desire of audience.Pan entertainment is a very popular form in China and even in the whole world,the television is an important carrier of the pan entertainment phenomenon.In August 27,2012,“Voice” has broadcast which is produced by CCTV-1 and Vivid Media,it has created the best audience ratings of CCTV-1 in the middle of the night,and has obtained the high praise.The success of “Voice”program,make it become a useful exploration of non-entertainment program in the entertainment era.Therefore, this paper selected from the first stage to the 100 th stage of “Voice”as the research sample, using the method of content analysis, analyse the content of the program to explore its unique characteristics, including program features,the style of the program and communication strategies, shows the existing problems and find a way to solve those problems,and hope to provide an valuable reference for the future development and innovation in TV programs.This paper consists of five parts, the first part is the introduction, introduces the research origin and value, research status and research methods;the second part mainly introduces the program development and program creation background, the third part mainly focuses on the analysis of the theme features and the program style;the fourth part mainly analyzes the communication strategy of this program;the fifth part is about problems and thinking,expect to provide reference for the development of similar programs.