Personal Privacy In Big Data Era

With the development of information technology to WEB2.0 technology-based blog, microblogging and other new services and things are at an alarming rate generated a huge amount of diverse types of data. In 2010, the amount of data around the world officially entered the era ZB, and the growth rate will be more and more data faster, indisputable, Big Data era has arrived. Big Data is growing at an alarming force driving the transformation of the times,, its influence has permeated business, health care, education, economic, cultural and other aspects, the profound changes in the way people think and behaveBig Data to bring convenience to people’s lives, but also will become the Internet age has been very obvious problem is more prominent, the protection of personal privacy data is one issue. Big Data broadened the scope of user privacy data because crosscheck through many different types of data, you can easily get user behavior, occupation, home address, and so intimate personal information, once the data has been abused, will give people living trouble living economic losses, privacy issues era of big data has led to a fierce debate in the industry, business and academia.This article of literature review, case analysis, data collection and other research methods, the basis of the new features in the current study on Big Data Big Data era of privacy, the new way of infringement, privacy disclosure research status quo. This thesis is divided into four chapters in total, the first chapter introduces the reasons chose this topic, as well as the research focus of this paper.; The second chapter is mainly through the newspapers during the Internet era, the era of big data privacy privacy longitudinal comparison on a case to illustrate the new era of big data privacy protection. The third chapter is a new era of big data privacy features of infringement, loss of privacy to do a specific analysis of the status quo. The fourth chapter is mainly aimed at the current situation, in order to protect the privacy of citizens put forward feasible suggestions.