The Research About China TV-depth Economics Reports

CBN (China Business News) Channel, as a member of the SMG Group, is one of the few professional financial channels in China, it carries a big weight in TV economics report in terms of its competitiveness, credibility and influence. IN DEPTH, as the only one of TV-depth economics reports, can be viewed as the flagship of the TV-depth economics programs in China. Taking IN DEPTH as the sample, This paper aims to explore the current situation, characteristics, strengths and weaknesses of the TV-depth economics reports operating in a professional financial channel, which, in turn, is meaningful and valuable for the future development of the TV-depth economics reports.Firstly, the paper introduces the basic situation and revision experience of IN DEPTH program, then analyzes the changes, characteristics and the reasons for the revision from the following four aspects including the value of the program, the selection of topics, narrative techniques and the ratings of the program.Then, in order to further demonstrate and compare the changes and features of the concepts of the program, the processes of interviewing, filming and editing, the broadcasting effect, the value orientation, the selection of topics and narrative techniques before and after program revision, the paper takes four relevant specific cases as the samples to go on case studies.In sum, based on the comparison of programs before and after revision, and the case studies, the paper aims to analyze the strengths and weaknesses of the TV-depth economics reports operating in a professional financial channel, and tries to seek a resolution for the contradiction between the satisfaction of audience and market, as well as offering some useful advices for the future development and competition strategies for the TV-depth economics programs.