Filial Piety Card – The Management System In Family Fortunes

The consumption point of credit cards is used much extensively in commercial banking cards, but the consumption points of debit cards and other Club cards are generally to be undervalued or even ignored. For example, paying by debit cards will provide lots of commission fees and deposits for banks. However, debits cards can be used for real amounts of consumption and they are not overdrawn. And so there is no interest-free period. How to motivate clients to frequently use the debit cards on different retailing businesses, under the environment of many possible choices and competitive markets? The answer is to adopt an innovative mode of marketing in finance and a better service and this is a must.This article regards the Chinese culture “piety” as a foundation and a breakthrough. Linking the culture with commercial modes of banking cards, as a background, the filial piety card – the management system in family fortunes is created. In the system, all family members get together through the three sections- “domestic wealth management”, “domestic consumption”, and “family points”. When establishing the relations, it is dependent on the information remaining in personal cards, and pays more attentions to core family members. It is the key idea for the development of the system to use the blood ties and domestically financial service as a method attracting other family members. This article’s main objectives are: 1.construction of piety points and background processing including related factors such as reserve assets, consumption of piety, retailing trade and so on; 2.piety service and appreciation module, commercial banks provide “family points” to exchange into related piety services and appreciation functions; 3.maintenance of domestic relations in tiring-room and commercial rules based on piety cards; 4.financial investment module, setting up a target for the service through domestic relations; suggesting a project about domestically finance investments, building a counseling service system. Its design adopts Browser/Server design mode, J2 EE technical platform, JSP technology, and MYSQL database. The substantial evidence shows, enterprises could get more economic and social benefits from the “filial piety card – the management system in family fortunes”.