Morphological Study On The Front Page Of The Newspaper Under The New Media Environment

Front page of the form, is a piece of newspaper external morphology and internal temperament.’s newspapers at home and abroad has long been looking for one of the most able to attract readers’ attention and meet the demand of readers to the front page of the form, and constantly change.As the newspaper market competition intensifying and the advent of the era of new media, profound changes have taken place in today’s media environment.Before the new media, the media, the unidirectional was obvious.Constrained by unidirectional transmission limit, the traditional media in interactive aspects interact with readers.However, new media, are enhanced interaction between the media and the readers, the media communication with readers become smooth, timely and thorough. Communication studies, the master and the founder of Wilbur 1. schramm as early as in 1954 published "transmission is how to run the article then puts forward a new model of information transmission.In this propagation mode, especially highlight the circularity of information dissemination process, the information dissemination should be feedback, and spread by Shared by the two parties, then according to the reader’s feedback situation, adjust the media content and mode of transmission.Nowadays, the emergence of new media and development, provides conditions for circular propagation mode.In recent years, the rapid development of new media, not only to readers daily life brings new change and influence, also deeply affecting the media industry of our country. As a representative of the traditional media, one of the newspaper, especially influenced by the new media.Due to the influence of new media, all levels of party newspaper and fully market-oriented metropolis daily, to the attention of the front page of the form have also been raised to a new height.Because the reader to the front page of the form of acceptance and satisfaction, not only determines the market position of a newspaper, more related to the sustainable development of a newspaper in the future.Under the new media era, as traditional media newspapers to get breakthrough, core competitiveness and the media continued to show self value?This is becoming a hot spot of academia and industry to discuss research.As the interface design style of the new media adaptation and reading habits change, as the front pages of newspapers face presented to the reader, in what form and accepted by the broad masses of readers, become a new topic to research on the newspapers.This article puts newspaper front page of the form under the new media environment analysis, and combining the current situation of the development of new media, through a reform on the domestic practice of the communist party newspaper, such as the People’s Daily, the nanfang daily, etc., and walk in the forefront of reform of several typical metropolis daily, such as the southern metropolis daily "west China metropolis daily, the Beijing news on the front page of change such as research, summarized the causes of the change, change characteristics, existing problems and the way of innovation.The front page will be presented to the reader in what form?How the front page of the form to meet the demand of the reader’s reading under the new media environment?These are this paper in the process, constantly thinking and exploring problems.The author use the layout, editing and journalism theory, through in-depth analysis and research, aimed at exploring the newspaper in the new media environment and the market environment change path, and as this change gradually changing the front page of the form, to the front page of the form for the future to find a way to "interface".