Research On Hosting Art Of Qilu Channel In Shandong TV Station

As the leading role of the provincial grounded channel nationwide,Qilu channel in Shandong TV station does its best to grab the eyes of audiences from channel orientation to program production, and from the hosts to its program effect. This channel mainly focuses on news of livelihood issues, to develop the entertainment and TV series, which helps break the dilemma that living in a crack, successfully becoming a beautiful landscape in the TV media of our country.Qilu channel from start to now,after four generations of transform.,this channel positioned itself to “The public benefit of Qilu,the public integrity of the world.”in 2011.This channel adhering to the idea of “Or the first, or the only.”to make six the people’s livelihood news programmes,two life service programmes and two variety entertainment programmes.The strong influence of Qilu channel has inseparable relationship with its hosting art.First, this paper has researched the development course,program type,the constitute of hosts about Qilu channel. Divided Qilu channel’s programmes into three parts:the people’s livelihood news programmes,life service programmes,variety entertainment programmes and have carried on the elementary research to hosts according to their age composition,professional or unprofessional.In the aspect of research on hosting art,the key to this paper is to analyze the people’s livelihood news programmes and variety entertainment programmes.The people’s livelihood news programmes adopt the most influential two columns<La gua>and <Xiao xi ban shi>,and to system analysis its hosting art from image creation,language arts,role position, hosting style etc;Variety entertainment programmes, <Hao yun lian lian dao>as an example to analyze the problems about hosts, audio language use,form of language use and the ability to hold the scene.Based on the investigation to the hosting art of Qilu channel,this paper argues that the program host’ style of Qilu channel are the image of amiable and closing to people,simple natural language,frank and forthright emotions,relaxed and lively hosting.This paper also discussing the factors about influences of Qilu channel’s hosting art,which around the several aspects about social environment,media environment,audiences’ influence,personal qualities etc.Besides, this article adopted questionnaire survey method to research the audiences’ evaluate about Qilu channel ‘s hosting art.Finally, this article through researching about Qilu channel hosting art,arising provincial grounded channel’s development strategies: localization, individuation,culture, the brand.