Research On The Official Microblog Text Of Sichuan Community Of Youth League Based On Content Analysis

Since founded and merged in September 2009, the official microblog of Sichuan Comm unist Youth League has gained a rapid growth,and managed to develop into the best establish ed and influential component in the camp of official microblog. The register of the microblo g of Communist Youth League hewed out a convenient and effictive access to serve and guid e the youth, mainly by providing pertinence content and service to attract the youth and indu ce them to transimit the microblog, thus realize interact and communication with the youth. Meanwhile, the microblog of Communist Youth League should also make the most of its ow n advantage and give out voice in linkage,so as to spread positive energe. Nowadays, there h as been a large scale of accumulation of microblog text of Communist Youth League. Scarece ly as correlational reseach into the microblog of Communist Youth League has been, it will u ndoubtly be an important issue.Microblog spread in various methods,mainly by transmitted by users,which is a direct criterion to how wide the microblog spread. As a representative one of Communist Youth Le ague official microblogs, the released content and method of the official microblog of Sichua n Communist Youth League is a good lesson to the daily operation of the official microblog porvincial Communist Youth League. According to transmittion amount,the author ranked o ver 6000 microblog texts in 2004,the year when Sichuan Communist Youth League gained great impact,and statistical into the 304 microblog texts in SPSS on the base of stratifi ed sampling.Through content analysis,combined with corresponding theories of communicat ion and psycologic,we can find the regulation and features of microblog in different transmitt ion intervals.From this,we can conclude the problems and reasons in Communist Youth Leag ue microblog texts.and come up with release strategy specifically,so as to provide quantized reference frame for other Community Youth Leagues.Through reseach, we find that it does not have special characteristics and content less F or the communist youth league activities related to broadcast, and lower forward quantity; M icroblog in this guide reflect inadequate function of youth, to strengthen guidance and pay m ore attention to the change of the guide way, Micro blog this service is weak, there is no bett er use of micro blog real service youth; Micro blog and youth in this interaction is not enoug h; The communist youth league weibo at all levels between the linkage is not obvious. Aimin g at this situation, the author put forward a series of countermeasures, such as pay attention t o the communist youth league tweets about the "characteristic", "youth", pay attention to the microblog in the "attract" before "guide", the use of the communist youth league tweets abou t the transformation of the mode of interaction between the original passive and realize the c ommunist youth league 020 model strategy, etc.