Research On The Problem Of The Quality Control Of Radio And Tevevision Programme SN

With the advance of reform Chinese culture system, once the municipal broadcast television and radio and Television Bureau Become system completely changed,administrative leadership system into the enterprise independent operating system,municipal television ushered in another spring of development, it has independent legal representative, with the autonomy of business operation mode, in order to a new attitude with traditional media to seize the media industry in the new heights. Of course, opportunities and challenges coexist, now broadcasting industry gradually to open and private enterprises, domestic and foreign capital began flowing in, large-scale mergers and acquisitions, big fish eat small fish, small fish eat small shrimp case would have appeared in local TV stations, the survival time and again faced with tremendous pressure.SN radio and television as a typical institutions Chinese Sichuan area, has been used in the management system of institutions, but along with the time change,broadcast and television enterprise operation becomes more and more obvious, the market for quality program requirements are increasingly high, although as a TV station, the the main duty is to serve in the government, do a good job of Party and government mouthpiece, but after all, we still have to rely on the market to eat, need to be recognized by the market, in order to obtain a higher return on advertising,otherwise the market funds are likely to flow into the paper media or network media,so the need for program quality measures for the supervision of a set of reasonable.But we like the western region municipal television station and not entirely from the CCTV management measures or coastal developed area television management approach, because our manpower, financial resources or lagging behind, only by improving and upgrading the existing basis, so need to visit investigation, investigation,in the surrounding the city television station combined with the previous theoretical studies, knowledge and obtains a set of applicable program quality supervision measures.