Research On Strategy Transformation For Anhui Xinhuanet Under The View Of Omnimedia

On the trends of media integration,the traditional media have the water to test omnimedia, which become an advanced research hotspot. Anhui Xinhuanet founded by Anhui Branch of Xinhua News Agency in 2000, reports mainly network news, undertakes the responsibility of the local Internet news information, adhering to the Xinhuanet the principle of "fair, objective,authoritative and timely" and give full play to the function of the local Branch of the Xinhua News Agency in Anhui of information dissemination and public opinion to guide, to meet the needs of the audience in the region as well as nationwide. In the process of transformation, Anhui Xinhuanet is becoming from the traditional news website to a comprehensive information platform,carrying out the concepts, ideas and practices of Xinhua News Agency. Anhui Xinhuanet under the leadership of Xinhuanet and plays a autonomy and formed the unique characteristics of communication.This paper is divided into five chapters, the first chapter mainly introduces background,significance of the topic research,the related concepts and topics to sort out and put forward to the research purpose and innovation; the second chapter, with the background of the Xinhua News Agency to all media institutions transformation, Anhui Xinhuanet is the transformation of the status of discourse; the third chapter discusses the content of Anhui Xinhuanet transformation and summarizes three characteristics of the transformation of the content;the fourth chapter discusses changes of Anhui Xinhuanet’s editor from all media strategy’s makers -- editor’s point of view;the fifth chapter based on analysis of the previous chapters to Anhui Xinhuanet’s transformation,and put forward to the all media strategy transformation thinking about Anhui Xinhuanet in the future.Combined with the ideas and trends of Xinhua News Agency to the transformation of the omnimedia strategy, and followed the law of network transmission, the paper mainly study how Anhui Xinhuanet is transformed. Through in-depth research, the paper summarizes the Anhui Xinhuanet’s some achievements and experiences and lessons, and hope that it provides some enlightenment to other central media website of local channels.