The Study On The Strategy For The Transformation Of The Omnimedia Of The Yanzhao Metro Dail

In omnimedia era, there are both an opportunity and a challenge to the newspaper. Inorder to meet the requirements of the times, many newspapers have begun to implement theprogressive implementation of omnimedia strategies, and recycle of the traditionalnewspaper industry’s processes, released the information through different channels to satisfythe information needs of the audience.The run mode of the newspaper is built on the influence of print media brand inomnimedia era, achieving a multimedia communication for news and information,diversified reported ways and the integration of news resources and take full advantage ofstriving through a variety of route of transmission, that it makes fresh and accurateinformation to the audience.Compared with the traditional media, media in all media era has its own distinctivefeatures. The media can pay more attention to the transmission chain’s diversification, thejournalist’s all-round technology training, news feedback channel variety, and focusing on afull range of interactive communication with the audience. The traditional media will drawsupport from new media technology in order to turn the single news report to diversifieddevelopment, make news reports and editorial process be suitable for all media, mine andutilize news information comprehensively.In the process of transition to the omnimedia era, newspapers is exploring andimproving its own development model, but there are still some problems which shouldconstantly improve and perfect the form of the omnimedia in practice. As the newspapercovering11cities in Hebei province, The Yanzhao Metro Daily’s circulation has exceededone million copies, however, it also have to face the challenge of the new media. When theera of omnimedia is comming, the Hebei Metropolis has adopted the development strategycalled the transformation of the “a three media in one”and have achieved good results in thecontinuous development process, but that needs some further improvements. The mediadevelopment model should be enriched constantly, explore the network profit model besides paper media. Meanwhile, it needs to keep the balance between social effect and economicprofit. In this way, the paper media can obtain a certain space for development in theomnimedia era.