The Study Of Xu Boxin’s Publishing Business Practice

When referring to life bookstore,almost every one knew about Zou Taofen, while few people have much information about Xu Boxin. Xu Boxin was an expert who was very uique in the history of publishing.He made an excellent pair with Zou, making great contributions to our publishment of our country. Not only with the help of the leadership of the great editor,but also due to the management of Xu that made the life bookstore achieve so much. During more than two decades of the work in the publishing, his talent inmanagement could be made the most of, especially the practice and theory in publishing had great influence on the next generation, making it a great treasure in the world.The passage, in virtue of a large quantity of information that Xu Boxin published in Life Weekly and in the period of the bookstore and thanks to the former research analysis, further discusses the practices in publishing activities of Xu Boxin for more than twenty years.Firstly, based on the phase characters of Xu Boxin’s publishing activities, the publishing career is divides into three stages, that is, Life Weekly period, Life Bookstore period and the late Life Bookstore period. The thesis depicts the starting of life, managing life and the publishing process of renaissance bookstore of Xu Boxin.Secondly, on the basis of publishing process of Xu Boxin,the paper explores the detailed practical activities from the following aspects:the circumstances of its operation, marketing, management as well as finance.Meanwhile, the article describes the major responsibilities of Xu Boxin in the course of publishing activities and their features,namely,coordinating the operation of the bookstore in order to lead the progressive cultural career of the bookstore, establishing wide markets through creative expanding and issuing, guaranteeing high-efficient operation by scientific management methods, providing financial support for the bookstore by means of accumulating funds and optimizing investment risk.Thirdly, based on the experience in publishing activities of Xu Boxin, press ideas are distilled from outlook on publishing responsibility and activities. Outlook on publishing responsibility consists of social responsibility, cultural responsibility, social responsibility of publishing and the relationship of social responsibility, while publishing philosophy exhaustively concentrates on democratic and scientific management concept, service consciousness in readers and changing innovative ideas.Eventually, according to the current situation in publishing, the conclusion, from the perspective of publishing enterprises, is drawn that business model of publishing enterprises should be expanded and inspiration is created that talents in publishing activities should be made full use of. The thesis, aiming at the heated issue that some of publishers pursue financial stake excessively, offers great insight into the solution of Xu Boxin to publishing ideals and commercial reality.