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A Study On The Characteristics And Transfer Rules Of Daily Top Trending Micro-blogs In Sina Weibo

Posted on:2015-07-23Degree:MasterType:Thesis
Country:ChinaCandidate:Q H ZhengFull Text:PDF
GTID:2308330452957441Subject:Administrative Management
Abstract/Summary:
Weibo is a new network of public opinion and communication tools,It is deeplyaffecting and changing Chinese Internet. Daily top trending micro-blogs is a ranking listwhich generated according to daily forwarding number. The Enormous influence andpopularity of Trending micro-blogs reflects the users’ focus attention of micro-blogs andthe latest state of public opinion.The samples in the paper are top10trending micro-blogs in SINA.com ofeveryday.Frist, The paper analyzes the top trending micro-blogs from various aspectssuch as release time, subject, content directing and attitude. Secondly, Using PKUVIS toanalyze the top trending micro-blogs from retweeting time, retweeting suject, retweetinghierarchy to find retweeting rules of top trending micro-blogs.The study find that:The users of top trending micro-blogs most are micro-blogs’fans;Rerweeting influence time of top trending micro-blogs is long; micro-blog space presentthe condition of centralization; Positive and negative energy is opposing in micro-blogspace; Tradition-media is seeking the ways of marriage with micro-blog space.Theinformation writers in weibo should improve the quality and activity;The governmentmicro-blogs need to integrate into micro-blogs space and strengthen the interaction withinternet users. The official should cultivating opinion leaders; The mainstream media andofficial micro-blogs need to promote social positive energy.
Keywords/Search Tags:Sina Weibo, Daily Top Trending Micro-blogs, PKUVIS, Characteristics, Transfer Rules
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