The Analysis Of The Limitations Of Book Marketing In Microblog

As a product of web,micro blog with its simple and efficient in the field ofinformation release and information dissemination, in this new information transmissionplatform, its means of transmission of viral make its spread faster than any previous atransmission medium, presents the geometric level fission spread. The propagationcharacteristics for a lot of businesses began to try to take advantage of this newcommunication form create a new path for marketing. Micro blog audience mass andthe characteristics of fission spread also caught the attention of the publishing industry,publishing, such as authors, publishers, bookstores, every process participants began tomake it into their own marketing system.Based on the converse thinking, based on analyzing the current situation of bookmarketing micro blogging, combined with the real data on the micro blog, the bookmicro blog marketing limitations are analyzed, and corresponding solutions are putforward.Micro blog marketing also belongs to the emerging things in our country, at presentis not mature soil to foster domestic micro blog marketing books, in certain micro blogas a book, on the basis of the possibility and the rationality of the marketing tools, wemust admit that this new type of book marketing problems also are in many ways. Theauthor will these problems mainly summarized as the following aspects: first, thecontent is inhumane, promote hard; Second, relationship on micro blog with readers beone-way, interactive communication is not strong; Third, micro blog in the bookmarketing innovation is not strong; Fourth, books micro blog marketing brandawareness. The reason of these limitations involve two aspects of objective andsubjective.To induce limitations, based on the reasons from the aspects of objective and subjective analysis, the corresponding solution is given. First of all, to strengthen themicro blog content of the milk of human kindness, give full consideration to the reader’sfeelings; Second, to establish a two-way interaction, and actively communicate withreaders; Again, to innovate in micro blog book marketing promotion way; Finally, learnto shape personalized brand image.