Effect Of Communicating Video Placement Ads

The arrival of multi-screen era of change people’s habits and the way people perceive the world, advertising is undoubtedly the activists involved in the major media, the Internet is providing more opportunities for information dissemination and richer forms of communication for advertisers. Today, the bulk of domestic major portals advertising phenomenon is very serious, Internet users have been affected severely. On the one hand, the need for the development of online advertising, the other is hated users of advertising, therefore, how the interests and needs of both balance, naturally placed in front of stakeholders.This paper will make rich media advertising network video ad placement experimental studies conducted by way of trials using eye tracker, taking the number of fixations, fixation duration and access to the length of time that these three dependent variables to compare Three is not the same length of video ad placement What is the difference of the subjects of the dissemination of results. Combined with the subjects of advertising and advertising attitudes memory, memory products, purchase intention, coupled with communication and language subjects, thus summed up the subjects receiving the video placement advertising effectiveness and acceptance of the law, online video has become the television media to keep pace with a big media transmission, therefore, for online video ads in propagation research, advertising, media and the general Internet users propagation audience, have a very practical significance, worthy of our study.