| At present, people pay more attention to mental world as their income level rose. Industries like TV play which plays an important role on people’s mental world have developed rapidly. China’s TV play market was undone in the1970s, later it made astounding advances in the1980s and1990s and then began to develop rapidly to present. The scale of China’s TV play market has expanded unceasingly. But problems including blind investment, lack of high-quality products and market saturation emerged with the development and support of cultural industry and social capital. So it’s necessary to commence researching the status of TV play market of our country to find out the strategies. In the thesis, I will practically research the operational pattern of a TV play company and judge the accomplishments from the use of the pattern from different aspects. To be specific, we can learn from international companies and make full use of different professional theories of production, broadcasting and marketing to increase the artistic quality and sales of TV plays and perfect the industry chain. It’s also important to corporate with powerful TV companies abroad to make our products into international market. Operational problems could be solved and it could give suggest to other similar companies at the same time. All in all, the thesis will analyse the operational pattern and problems of the productive company from different aspects and also includes concrete research of the sample company. |
PDF Full Text Request