Changes Of Marking Media In The Digital Age

In The digital age of information dissemination activities and the relative separation,this two parts relative convergence. Since the new century marketing medium impactprobably comes from two aspects: the first is to enter a new era of digital marketingenvironment change greatly promote marketing strategies to generate new thinking, thinkingalong with the marketing revolution, from positioning theory to the Blue Ocean Strategydevelopment, corporate marketing model has had a profound impact. Then a new mediumpresents rapid cell division and subdivision of large numbers of fashion, transformation andmarketing strategies reaction medium. Digital marketing and traditional marketing biggestdifference is the marketing activities of the digital age of modern technology developed undera new marketing model, corporate marketing way he would gather from the informationsearch, product development, production, marketing, promotion until and a series ofafter-sales service and evaluation process through the integration of the new Internetmarketing medium to enterprise-wide integrated marketing behavior to achieve theestablishment of information in the context of globalization.With the deepening of the digital age, it brings us a big impact holographic data, recentstudies of domestic increasing emphasis on new media, innovative research focused on newmarketing and advertising in new ideas, new media and new advertising; international for thestudy of new media and marketing strategy is focused emphasis explore the global contextadvertising media communication across cultures. Breaking through customary thinking ofthe moment under the background of new media integration and new marketing strategieschange analysis, through the analysis of traditional media moment neglected irreplaceableadvantages, has put forward the optimization integrated marketing strategy, so that in EbbTide ’s media environment adapt to the reality of large fusion to form a new way to survive.Meanwhile innovative media system will be integrated as a progressive, reform of theorganism, to explore trends integration strategy can be formed so as to be able to guide thedevelopment of the main trends in social demand generation. In media optimization and integration, based on the article by the digital erabackground of traditional media encounter dilemma elaborate, Causes and Necessity focusedanalysis of the digital environment marketing medium change, explore the changes andtrends in the digital age of marketing media, from environmental characteristics of the digitalage and the impact on the marketing and media analysis at two levels to the digital era oftraditional media and new media forms of innovation to optimize shift; explore ways ofmarketing the organic integration of media and media trends, and ultimately draw new ideasfor policy conclusions of the digital age and the future of media and marketing organicintegration approaches.