Brand Building And Development Analysis Of 《Close Distance-talking With Li Jing》

In china, there are a lot of talk shows come up every day but just a little of them couldstand out from marketing competence. In fact, it is a very common phenomenon that anumber of talk shows disappeared before they became familiar to the audience. As anup-rising star,<close distance-talking with Li Jing> has its own brand image and influence.Based on this promise,<close distance-talking with Li Jing> got a very high audience ratingand public praise.my thesis just regard this talk show as an object of study which makes agreat impact on its long-term development and could be a reference standard in the same yieldtheoretically and physically.Analyzing the relevant literature about this talk show, we can get a conclusion easily thatthe most of them focused on the following five aspects: successful elements discussing, figureof speech analyzing of hostess, host style analyzing of hostess, marketing view analyzing ofthe program, homogenization analyzing of similar program and etc. but there is no literatureto study Brand building and development strategy. This thesis is based on the knownliteratures, and used SWOT to analyze. It just pays attention to the advantages anddisadvantages about this talk show generally. The chances and threats are discussed at thesame time.According to the description about the brand building and development strategy inthis thesis, we give a very high praise for this talk show but as we all know that theenvironment around us is changeable all the time. It is necessary to make more creation andbrand maintenance for <close distance-talking with Li Jing>. At last we have somesuggestions for this talk show.