The New Media Environment Under The Status Of Literature Communication

Media is the material carrier of literature, literature is one of the main content of mediacommunication. Since the1990s, relying on digital technology, the rapid development of newmedia, bring literature communication of new scene，Unlike the media change the impact onliterature, this time not only brought literary external environmental changes, but also causeda shift in literary creation and production of internal mechanism. The Swedish NobelCommission announced that the Chinese mainland writer Mo Yan was2012winner of theNobel Prize for literature, the literary event becomes the public spotlight, but also become amajor media coverage of literary journalism. Under the new media environment, experiencedthe Mo Yan won the Nobel Prize for Literature whether forecast reports, Mo Yan’saward-winning real-time reports, reports of Mo Yan after winning in three stages. Mediareports on the event in the process, creating a different atmosphere of public sentiment. MoYan get literary awards, for the study of China’s current status of literary communication hasan important reference.At present, scholars pay close attention to the decline of traditional literature and the riseof new media literature, did have a deep medium causes behind it, and the evolution of newmedia, the dissemination of literature development, we need to conduct in-depth thinking andresearch. In this paper, the new media environment as the starting point, to analyze thevariation of literary dissemination, mainly through the comparative study of the new mediaenvironment literature communication and traditional literature dissemination of deep stepanalysis and comparison. Find the best fit point of Journalism and literature, so as to explainthe influence of media on literature translation context of development and creation style. Andto "the Mo Yan winning news reports" as a main object of study on the dissemination ofliterature, discuss the value and status of literary communication under the new mediaenvironment. The ultimate goal is to hope that through the analysis of objective and calm,able to foresee a scientific outlook for the dissemination of literature under the new mediaenvironment.