Study On Hie Classification And Path Of Development Of We Media

The Internet has been changing people’s life in every aspect, while themobile Internet is developing rapidly much more than the Internet, and haveforced a lot of new media emerge. As the represent of the we media product,Weibo and Wechat lower the threhold of dissemination,become thundreds ofmillions of users to achieve self media product information in disseminationactivities. With the rapid development of We media, it draws a lot of attentionand thinking about the concept and practice. However,as a new thing,How dowe know it？How do we define it？Communication scholars are exploring.Butwith the fasten development of we media,various case show us that elite,professional media operation idea holds more powerful ability of spread, whichdecline the grassroots media effect.It’s difficult to know the essential character of things. We need to classifythe definition, and characteristics to grasp the essence. This paper uses thecomparative analysis research method, literature method to analyzed thebased concept of we media systematically. To start the discussion of we mediaconcept study, Firstly we have to card the academic circles at home andabroad.With that analysis to split the we media concept to extract the conceptof we media more accurate,and do the classification and characteristicsresearch.Secondly,study the path analysis of mainstream we media of Weiboand Wechat, summarizes the common regular of development and finallyputting forward the key part::The development path of the Grassroots media.The we media user in practiced also provoke the existence of supervision.Through the analysis of several ceremony, offer a proposal for the government,we media-company and user. and put forward control suggestions to promotethe development of we media in a healthy and benign way.