Design And Implementation Of User Analysis System Base On Panel For News Website

In recent years, with the internet and mobile internet grows continuously, news websites have become the major source for people to obtain information. As a result, the websites own a huge numbers of users. Because of the open feature of the websites, it is difficult for the owners to get the characteristics of their users and to meet the requirements of marketing accurately. Therefore, how to build a reliable, accurate user analysis system without affecting the user experience, has become an urgent demand for the websites.On the basis of analysis of user requirement, this thesis introduced the panel analysis and learned the research status at home and abroad of news website user analysis theory. In this thesis, the main work includes:(1) Design the panel to collect fixed samples.The panel considers the features of open websites and the personnel transfer. Then use the survey data to estimate the total. It can get the characteristics of websites users without affecting their experience in order to support the composition and behavior analysis of the target media audiences(2) Improve the maintenance program of panel. It satisfies the representative requirements of the user samples and solves the high turnover rate problem which uses Cookie ID to identify users.(3) Create a survey questionnaire template to track the effects of advertisement. It is based on the fixed sample group and follow the principles of propagation.And program the SPSS scripts to improve the efficiency analysis.In this thesis, the Design and achievement of target audience panel has already been used in a news website of China. The system integrates the web monitoring system, have effectively resolved the difficulties in news website target audiences analysis, and Advertising effectiveness analysis.