The Digital Age Culture Digest Brand Strategy

The advent of the digital age, leading to the traditional media forms and channels, and the new changes in the structure with original media market. Faced with new challenges and the heated market competition brought about by the new requirements, as a representative of the traditional media forms, one of the culture class digest news, how to comply with the requirement of times development, adjust their way of brand building and management strategy, in earned his place in competition with other types of newspapers and magazines, is the current culture digest news needs to solve the problem.Based on a large number of search and related literature and predecessors’ studying results, in view of the current culture abstract press development condition, such as the way and the effect of brand positioning, brand management problems faced in the course, and the "writer’s Digest" newspaper as representative for targeted analysis. In the process of analysis, the author will impact of Internet technology, culture, class abstract newspapers and current by the "writer’s Digest" newspaper such as homogeneity competition, advertising rates decline, the audience loss, brand publicity effect can’t guarantee, emphasis on its current brand management mode of improvement and optimization strategy. Aiming at these problems, the author for the future development of the "writer’s Digest" newspaper and branding and communication, and put forward the precision analysis and extraction of countermeasures, such as core values and core competitiveness, and choose the network new media communication channels, interpersonal word-of-mouth marketing and other integrated marketing strategy.