| Radio plays a vital role，as well as an original form of broadcasting. In that case,radio news stills holds a magnificent position in a variety of TV programs.Withbroadcasting entering into “narrow broadcast area”, it has appeared three characterswhich are the broadcast contents tend to be more professional, the position of broadcastis more service-oriented, and the way of broadcast is more interactive. Therefore, therehave arisen a couple of professional radios such as the news stations, traffic stations andeducation stations. Among these, the traffic radio has made significant achievementsdue to its position conformed service-orientation. Combining the current performance,prospective future of traffic radio with personal experience, a radio program is selectedas the graduate work.The Link News is a traffic broadcast that starts at18o’clock and lasts30minutes.The slogan of the program is “New radio experience brought by link news”. Theprogram is divided into ‘link history’，‘link information’,‘wired interviews’,‘linkvia media’, with ‘wired interview’ as the central part. The creation foundation is basedon the research and analysis on existing news programs, with attempt on column design,content selection and host role transformation. Hence, the trend of the new media erawill meet the requirements of radio programs and hosts.The flowing content will describe the creation background, thought, programoverview and position, creation process, innovative points, difficulties and experienceof the radio program The Link News precisely. The mental journey of creating the showis recorded, in order to make a beneficial attempt to existing broadcasting programs. |
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