Crisis Communication And Media Management Effectiveness Research

Taiwan crises a lot in recent years.Taiwan’s ruling party brought social discordpolitical relations, and the political preferences of people of different ideologies,prompting increasing the difficulty of crisis management. Accordingly, this study willbe analyzed for the recent "7·31" gas explosion accident in Kaohsiung, Taiwan.Taiwan authorities have studied the effectiveness of crisis communication in theaccident management strategies and the media, hoping to promote the study of wavepropagation mainland crisis management field. I also want to learn to play on themainland and a warning.The article is divided into four chapters. The first chapter is the main questionsof this study I focus on the background events and research methods; the secondchapter,"7·31" gas explosion accident case analysis to Apple Daily, the LibertyTimes, the China Times as the analysis of samples from August to September1am onall relevant gas explosion incidents related news commentary. By Press Informationtransformed into quantitative data, to analyze, to understand the effectiveness of theTaiwan authorities, crisis communication and media management strategy. The thirdchapter analyzes the Taiwan authorities to deal with the spread in the "7·31" gasexplosion incident, based on the above data research, analyzining the Taiwanauthorities to crisis communication management strategies of the pros and cons of theaccident. The fourth chapter of this event by inadequate crisis communicationmanagement on the Taiwan authorities, propose appropriate, a broader range ofadvice and inspiration.The study found that, in a news source focused on the media itself with theTaiwan authorities, and did not focus on a single source of the case; on crisismanagement behavior, mainly in the latter part of the measures to appease theaccident. In the commentary, the Taiwan authorities’ measures mixed. Of the p oliticalproblems caused mostly negative comments to the media. Display the news of this event, although the effectiveness of the Taiwan authorities in the media have to reacha certain performance, but not positive enough to deal with the chaos, still notcompletely transformed during the year due to "Morakot" poor crisis managementtriggered a crisis of confidence people.