| Today, when watching TV or surfing the net, you will find advertisements everywhere. By them, you know, some brand of air conditioning is energy saving and environmental, a car is low fuel consumption and some medicine has a better effect in the disease which trouble you for many years.These ads tell you invariably that, in our life, we can turn the scientific tenets into some concrete products, and we also can apply some technology to our eating and wearing. During these ads, one mode of advertisement is made and used frequently, which explains the appearance and shape of some product by easy text, words, picture or flash. Above all, these ads, supplying people with new experience of hearing and visual, have the advantage of information dissemination, and are named Video ads.In the process of information spreading of video ads, we will find that, some video ads help people get the technology feature and advantage about the product by explaining the function, thus, the others, with the spread of their own advantage and technical characteristics, exaggerate its functions and technology content, even virtual out some efficacy which the product having not, to disseminate pseudoscience. So, to the public, it is important to pay a attention to the effect and the role of video ads in our daily life, hold its function of information dissemination, be aware of that, the video ads can spread right and sound technology information, and also communicate false science and technology information. If we know this, we will make sure our life is normal and orderly.From the perspective of STS, the article combining the mode of scientific and technological communication, analysis the function of video ads, and with dividing clearly the elements, we also can study the effect these element having in the process of scientific and technological communication, making sure that the video ads have an effect in scientific and technological communication. After that, we should carry out preliminary studies in how to realize and use video ads, how to solve the negative communication function and improve the effectiveness of scientific and technological communication.In the framework of article, first, the author explains the concept of video ads and science and technology, in accordance with product properties and type classifying the type of video ads, and clears the method. Second, collect some samples of video ads and study it, to make sure that, video ads contains a lot of science and technology information and has the function of scientific and technological communication. The author also analysis some function issues about video ads in the process of communication, then, from theoretical level to study those question and the decomposition method. |
