Study On Two-Dimensional Code Commodity Information Application Based On Mobile Internet

Two dimensional code business as a new business has a very broad market prospects, the Boco code cloud commodity information of Beijing eye Chi Technology Co. Ltd. solution as an example, through the analysis of the business model, the business model is Ostwald and Pilger’s business model based on improved. Considering the company code business to the market environment, policy environment and technical environment, contains the value orientation, target market, core competitive ability and the profit pattern of the four part, this framework can comprehensively reflect the two-dimensional code business model.At the same time, taking into account the needs of each part of the company also needs to carry out detailed analysis, using the SWOT analysis method and Maslow Lee demand theory two analysis methods.Detailed description of the Beijing eye line Technology Co., Ltd. and its Bo cloud commodity information solution code content, and the description of each function module, this paper introduced the status of domestic and foreign two-dimensional code industry development.In the solution of Boco code according to its business model, the first analysis of two-dimensional code industry environment, and then analyzes the Boco cloud commodity information code value orientation, solution of the target market and core competition ability, its profit pattern presents the customer solutions mode, velocity patterns of these two kinds of profit modes, and analyzed the Beijing eye line technology development limited income model. Finally, using the SWOT method and Maslow’s needs theory analysis of various parts of the company were analyzed.The purpose of this paper is the analysis of business model analysis, SWOT analysis and Maslow’s needs theory, let the top management of the corporation to realize the actual condition of the company, value orientation, see in the company’s target market, core ability and other aspects of the problems and timely improvement; help the company to adapt to the changing of market environment, establish for their own profit model, and puts forward some suggestions to promote the business development of the company.