System Design&Implementation Of Internet-Bancassuranee

As a new marketing way that “Internet-Bancassurance” was born along with the deeplycooperation between commercial bank and insurance company, it is regarded as an innovativemarketing model of bancassurance under the fast development environment of internetfinancial business, and it is a key step to approach internet financial in terms ofbancassurance.Based on the advantage of internet financial, the purpose of researching and promoting“Internet-Bancassurance” is to offer easy and fast insurance service for the customer of ICBCwhen they purchase insurance products from ICBC, and the customer can purchase insuranceproducts on their own need and favorite thru web-bank at home.This thesis introduced the current situation of baccasurance firstly, and proposed thephilosophy and conception of “Internet-Bancassurance” in combination with the currentdeveloping trend of bancassurance. Secondly, in terms of the conception to build up theoverall planning and design of “Internet-Bancasurance”. Thirdly, during the period of projectimplementation, both team (Bank and Insurance company)from IT dept. are responsible forcompleting the system research and development, after that, move into the system test stageby connecting both system to test the operation function of “Internet-Bancassurance”, andthe system is further verified by on-site test. In the end, both Bank and Insurance company getthe system acceptance done, and official launch in the both systems and put in to workformally in all sales platform.With the “Internet-Bancassurance” is launched and applied, those agent businessincluding short-term insurance/Accident insurance and some investment insurance with fixedprofit will transfer out from the OTC market of commercial bank, for the purpose of easingthe service pressure of OTC market, the commercial bank and insurance company will leadthe customer to purchase insurance product by “Internet-Bancassurance”, and in the sametime, the application of “Internet-Bancausurance” system is very important for the futurecooperation between commercial bank and insurance company, the customer can DIY thepolicy enrolment/Underwriting/pay the premium and issue the policy contract thru “Internet-Bancassurance”, which speeded the underwriting acceptation and lowered the customer’s risk, enhanced the good experience for the customer, and the work efficiency. The agent insurancebusiness model has been changed between the commercial bank and insurance company by“Internet-Bancassurance” business model, and the production and operation cost has beenlowered. The new model provided further broad business opportunity for bancassurance.