Research On The Communicational Strategies Of Kai Jiang La Under Omni Media Linguistic Environment

At present, the Chinese television industry lively, under noisy background,entertainment filled with people’s attention, but it is relatively less specialized televisionprograms for young people. Currently, there is little attention to the inner world of televisionprograms for young people, concerned about the confusion and confusion they face ingrowing. By CCTV integrated channel-only Focus Media co-production with the first file,"China Youth TV open class" Kai Jiang La on the evening of27August2012at23:36CCTV1integrated channel formally launched. Kai Jiang La program aims to Speakers oftheir upbringing, with equality, freedom, interactive way to influence and guide more youngpeople. After the launch, quickly have a large number of fans, not only to get a wide range ofsocial concerns, but also to create a zero-time CCTV columns across the highest ratings.Kai Jiang La as China’s first TV youth open class file is a new program spreadmorphology. Kai Jiang La with the previous conversation classes and lecture class sectionsare similar, but also different from the pulpit class programs and talk shows columns.In thispaper, CCTV " Kai Jiang La program for the study, using a literature research, contentanalysis and case studies and other methods, the use of public communication theory of KaiJiang La respects the positioning of the program, the program forms, dissemination ofcontent, etc. research and analysis. Select from2012to2013launched a program of74samples, and combine journalism, sociology, psychology and other disciplines theory, At themicro level, the program’s audience targeting, style, orientation, broadcast time selection,program topics, guests of classification, stage specific analysis interactive question types andso on.Through the study found,"Speak it" program on the dissemination of content that canseize young target audience, positioning the TV youth open class.On audience targeting,locking youth groups. Positioning in style, using equal frank honesty and surprisingly style.In the period cleverly chosen selection aired late differentiation period. Content highlightsprograms on depth of content, passing the correct values.Source topics for analysis found that the topic is the main source of election results to the young guests wisdom of combining.Form factor and dissemination of the analysis can be found in the program, the guests, thehost and the audience are all different characteristics, the program uses no podium withoutnotes of communication, creating a new field of speech.Through the discussion of equality,the story of the narrative together to create diverse discourse space.At the same time, showsome problems in the development, such as the lack of homogeneity, content diversity oftopics, youth representative stylized, interactivity is not strong and so on. And put forwardthe corresponding development strategies, such as expanding the scope of the guests andtopics, increase the diversity of content, improve accuracy of audience and the representativeto ask questions, enhance the effectiveness of the interaction.