Research On The Using Motivation Of Homosexual Social Network In China

When the world is overwhelmed by Internet nowadays, networks arefavored by Internet users and at the same time, which has taken place ofthe traditional homosexuals SNS, is becoming a mainstream website. Sothis research chose the users of homosexuals’ social network as the objectand ‘Feizan.com’ as the typical case, to analysis the use motivation ofInternet users. The motivations of11kinds of potential users are concludedby literature summary and Pre-interview. Through questionnaires, wefound that the main use motivation of ‘Feizan.com’ users could becategorized into need for positive emotion gain, cognition, entertainment,social interaction, companion, self-expression, identification, timeconsumption and information share. However, the need for sex andnegative emotion release is minor. And, we derived from unstructuredinterviews that the content and quality, inclusion and health degree and theportability of social interaction of the website are main factors that affectedthe use motivation, while the age, degree and regional features of users putemphasis on the use motivation to some extent.This research is divided into six chapters. The first chapter isintroduction, which introduced the background and problem of research.The second chapter is literature review and theoretical basis, which mainlysummarized previous work. The third chapter is about research method,which illustrated this ideas and methods of this research. The fourthchapter inducted potential motivation of users and the fifth chapter is dataanalysis and discussion, which mainly analyzed the situation of research.The sixth chapter is the conclusion of this research and the prospect of future.