Research On Internal Control Of Funding Activities In HNRB Newspaper Group

"The water active, so its flow; wood root, so its born one after another"。Funds forthe enterprise, is the source of water, the root of wood. The importance of funding, thefunds activities of internal control is the core of enterprise financial management system.In recent years China newspaper market competition is increasingly fierce, the arrival ofthe new economic era puts forward new requirements to traditional newspaper agencylevel fund management. In order to adapt to the changes in the economy, improve thecore competitiveness of the newspaper group, has become a trend, the newspaper groupbusiness continues to expand the scale, set foot in the field of continuous expansion,project investment, daily operation activities require a lot of capital, capital turnoverincreased substantially. But the newspaper industry by the government regulationinfluence is profound, long-term lack of internal management control effective fundactivities, to raise funds, low efficiency in the use of funds, risk prevention activities ofcapital shortage."China Aviation Oil incident","Bahrain bank bankruptcy case", in fact,the internal control system of fund activities once failure, light weight loss, may be theCentennial be destroyed on one day. Trend in the market, if does not strengthen theinternal control system construction fund activity, its development, if things go on likethis certainly will cause serious consequences to the newspaper group operating.According to the characteristics of the economic characteristics of China’snewspaper group and three major fund activities, through the analysis of the presentsituation of internal control of fund activities in the newspaper group, the HNRB groupas a real case, and closely combined with the content of internal control theory offinancial activities, the problems of the internal HNRB newspaper group capital control,according to the construction of internal control the requirements put forward relevantproposals and ways to improve. Include: a clear internal organization structure and workflow; continue to implement centralized management of funds; set up good controlactivities to conduct a comprehensive, effective control of the main revenue andexpenditure behavior; the establishment of quantitative finance activities of internalcontrol risk assessment system. Based on the overall construction and perfect internalcontrol system, the other is proposed to establish the strategic partnership of mutualbenefit and win-win with the bank, and the use of policy support, the cultural industrynow find out the project, for the fiscal support, timely through capital operation to solvethe group bigger and capital bottleneck strong."Center drive, the two wings in fullstrength", designed for enterprises to control and prevent financial risks, ensure the safety of funds, improve the capital efficiency of a newspaper feature, and effectivecoping methods.